West Covina, California, [April 29, 2024] — Fortune Tires, in collaboration with USA Pickleball, is excited to announce the launch of “Team Drive,” a unique program designed to connect the worlds of tires and pickleball, emphasizing safety, performance, and community engagement. This initiative aims to enhance the experience of driving to pickleball tournaments while fostering a competitive and vibrant atmosphere on the court.
“Team Drive” represents the shared vision of Fortune Tires and USA Pickleball to revolutionize how athletes interact with the sport and their journey to competitions. The initiative underscores a commitment to elevating pickleball and fostering a sense of community among athletes and fans. The goal of the program is to create social engagement opportunities that extend beyond the court, uniting players from various backgrounds and locations.
USA Pickleball expressed enthusiasm for the partnership, stating, “We are thrilled that the team at Fortune Tires is launching such an engaging program for our members to participate in. This initiative is a fantastic opportunity on behalf of our Official Tire Partner to bring the pickleball community together and elevate individual player voices in new and exciting ways,” said Jose Moreno, USA Pickleball Chief Marketing and Strategy Officer.
Fortune Tires and USA Pickleball have assembled a diverse roster of athletes for the inaugural team. The 2024 lineup features notable players from various states and age groups, including Chris Bryson (Nebraska), Johnny Collins (Pennsylvania), Chris Garrett (Utah), Bethany Gunter (Florida), Abigail & Hannah O’Kelly (Tennessee), Jason Tseng (California), and Susan Waleski (New York).
“We’re excited to launch the ‘Team Drive’ program to increase brand visibility and build stronger connections within the pickleball community,” said Nicole Moore, Director of Marketing for Fortune Tires. “Our tires are designed for everyone, providing safety and reliability to get you to tournaments and wherever else your journey takes you. We’re leveraging social media to bring this initiative to life, working with USA Pickleball and the talented athletes chosen for this program, while adding fun and innovation to the sport and its fans both on and off the court.”
For more information about “Team Drive” or partnership opportunities, please contact Nicole Moore at teamdrive@fortunetireusa.com.
About Fortune Tires:
Fortune Tires is a premium tire brand dedicated to delivering high-quality products, with an emphasis on innovation and customer satisfaction to create an exceptional driving experience. The company offers a wide range of tires for passenger vehicles, light trucks, ST trailers, and commercial use.
Fortune Tires is imported and sold exclusively in North America by Prinx Chengshan Tire North America, Inc., a subsidiary of Prinx Chengshan Holdings Limited. Prinx Chengshan has a rich history dating back to 1976 and has specialized in green, safe, high-quality, and high-performance tires for decades.
Learn more by visiting Fortune Tires.
About USA Pickleball:
USA Pickleball is the national governing body for the sport of pickleball in the U.S. and provides players with official rules, tournaments, rankings, and promotional materials. The mission of USA Pickleball is to promote the development and growth of pickleball in the United States and its territories. The association is a nonprofit 501(c)(3) corporation and governed by a board of directors and professional staff who provide the guidance and infrastructure for the continued growth and development of the sport.
Media Contact Fortune Tires:
Nicole Moore, Director of Marketing
Media Contact USA Pickleball:
Melissa Zhang, Director of Communications & Content