West Covina, CA– June 11, 2025 – Fortune and Prinx Tires are excited to announce the launch of their newly redesigned websites, delivering an enhanced user experience, intuitive navigation, and advanced search functionalities to better serve tire dealers and consumers alike. The updates also reflect the brands’ refreshed visual identity and messaging, reinforcing their commitment to innovation and customer satisfaction.
The new sites feature a state-of-the-art Tire Advisor tool, enabling users to easily find the right tire by searching either by tire size or by specific driving needs. Whether browsing passenger, light truck tires or exploring commercial tire options, users can filter results by either application or tire size to ensure the best fit for their vehicle.
Each website now showcases high-resolution imagery, highlighting the key features and benefits of each tire in the lineup. This visual upgrade offers a more detailed and engaging look at the performance, durability, and innovative design that define Fortune and Prinx Tires.
Both websites conveniently include a Retailer Locator tool, making it easier than ever for consumers to find a nearby store for purchasing Prinx or Fortune tires and professional tire installation. Retailers are encouraged to join the growing network by completing the Retail Form available on each site.
Additional Improvements include expanded product descriptions, providing a deeper understanding of each tire’s capabilities and benefits. Both websites also feature dedicated Sponsorship pages, showcasing the brands’ active support of various sports organizations: Fortune Tires is the official tire of both USA Pickleball and the American Hockey League (AHL), while Prinx Tires is the official tire sponsor of the United Soccer League (USL).
The redesign aligns with the brands’ distinct positioning, Fortune Tires “EXPECT MORE” tagline emphasizes its promise of delivering superior safety, performance, and mileage, offering confidence and peace of mind. Prinx Tires “Practical Performance for the Long Haul” reinforces a commitment to long-lasting durability and reliable everyday performance, particularly for commercial applications.
Both websites are fully responsive, ensuring a seamless experience across desktop, tablet, and mobile devices.
“We are thrilled to introduce these all-new websites that put the customer experience first,” said Ken Coltrane, VP Marketing & Product Development at PCTNA. “With enhanced search capabilities, upgraded product visuals, and simplified retailer connectivity, our goal is to make tire selection and locating a tire retailer as informative and effortless as possible while reinforcing our brand values.”
The new Fortune Tires and Prinx Tires websites are now live. Visit fortunetireusa.com and prinxtireusa.com to explore the new features and experience the innovation firsthand.