Las Vegas, NV — November 2025 — Fortune Tires returns to the SEMA Show (Booth #44221) with an expanded portfolio that continues to deliver on its promise to help dealers Expect More. Featuring more than 400+ SKUs across Passenger, Light Truck, and TBR categories, Fortune highlights its innovation in all-weather and winter traction with the ClimaFlex 4S and Tormenta A/T², alongside the new FDW802 winter drive and 5-rib TBR designs engineered for commercial dependability.
“Every Fortune tire is developed with dealer feedback in mind,” said Ken Coltrane, VP of Marketing and Product Development, Prinx Chengshan Tire North America. “From expanding our all-weather line to introducing new drive and mixed-service TBR options, Fortune continues to evolve in ways that support dealer profitability and consumer confidence.”
Expanding the Fortune Portfolio
Fortune’s versatile product range now includes:
- Tormenta A/T² (All-Terrain, 3PMS-rated): Designed with aggressive tread and quiet comfort, ideal for light truck and SUV applications and backed by a 50,000-mile warranty.
- ClimaFlex 4S: A true all-weather touring and CUV tire available in 61 SKUS and 3PMS certified for year-round traction. Comes with a 70,000-mile warranty for peace of mind.
- FDW802 Winter Drive Tire: Built for severe conditions with enhanced tread depth and stability for dependable winter performance. All Fortune TBR tires are supported with a 7-Year, 3-Retread warranty.
- 5-Rib 315/80R22.5 FAM210-A and 445/65R22.5 FAM211 Additions: Expanding commercial coverage for mixed-service applications with improved stability and tread life.
Fortune Tires continues to lead with reliable, dealer-driven solutions designed to increase margins and reduce adjustments.
Marketing and Partnerships Driving Growth
As the Official Tire of the American Hockey League (AHL) and USA Pickleball, Fortune engages millions of fans across North America through immersive partnerships, in-stadium branding, and national media activations. These initiatives, along with dealer events and media integrations such as Fortune Tires Football Fridays with Christopher “MadDog” Russon on SiriusXM82, have helped elevate brand awareness and connect dealers with consumers nationwide.
Global Vision, Local Partnership
Produced by Prinx Chengshan, Fortune Tires benefit from world-class manufacturing and precision logistics, supported by dedicated sales and marketing teams in both the U.S. and Canada. This localized approach ensures reliable support and delivery, empowering dealers to grow with confidence.
About Fortune Tires
Fortune Tires delivers premium, high-performance products for a wide range of vehicles, combining innovation, quality, and durability with dealer-driven insights. Backed by global manufacturing excellence, Fortune continues to help dealers Expect More through quality, value, and unwavering support.
Learn more at fortunetireusa.com.
Media Contact:
Nicole Moore
Director of Marketing
Prinx Chengshan Tire North America
nicole.moore@prinx.us.com