West Covina, CA (February 10, 2026) — Fortune Tires is expanding its footprint in the hockey world through a new partnership with FloSports, the global sports media company and home of FloHockey. Beginning February 12, Fortune will serve as presenting sponsor of Hockey Daily Reaction Show: Milan-Cortina presented by Fortune Tires — an all-new daily series delivering expert analysis and reaction throughout international hockey play in Italy.
Hosted by two of the sport’s most trusted analysts and insiders, Chris Peters and Robert Babiak, the Hockey Daily Reaction Show: Milan-Cortina presented by Fortune Tires is a podcast-style program built for fans who want to stay plugged into international hockey as it unfolds during the Winter Olympics and follow the up-and-coming stars taking to the ice.
As part of the activation, a special branded feature called the “Fortune Four” will debut within the series, highlighting top on-ice performances and memorable moments throughout the games. The show will feature more than 25 players from leagues including the AHL, SHL, AHA Women, and ECHL competing overseas.
This partnership builds on Fortune’s strong connection to the sport as the Official Tire of the American Hockey League (AHL) and sponsor of the AHL All-Star Classic. The collaboration with FloSports and FloHockey creates a new opportunity to engage hockey fans beyond the AHL and showcases Fortune’s commitment to performance, innovation, and reliability — both on the road and on the ice.
“Performance, control, and reliability are the foundation of both great hockey and great tires,” said Ken Coltrane, Vice President of Product Development and Marketing, Fortune Tires. “Our products are engineered to deliver safety and confidence across 95% of the market. Partnering with FloSports allows us to extend our EXPECT MORE brand philosophy to a broader audience and strengthen brand visibility that ultimately benefits our dealers.”
For dealers, this partnership continues Fortune’s investment in high-impact awareness initiatives designed to drive consumer engagement and strengthen retail demand.
FloHockey will also cater to heightened interest in live hockey with a significant increase in free programming on FloHockey 24/7 throughout the month. The schedule includes top hockey action from the AHL, ECHL, OHL, QMJHL, and USHL, exclusively on FloHockey, giving fans unprecedented access to high-level professional hockey throughout February.
Schedule:
2/12 – Hockey Daily Reaction Show: Milan-Cortina presented by Fortune Tires – 6:30pm ET
2/13 – Hockey Daily Reaction Show: Milan-Cortina presented by Fortune Tires – 6:30pm ET
2/13 – AHL – Springfield vs Iowa – 8:00pm ET 2/14 – AHL – Toronto vs Laval – 3:00pm ET
2/14 – Hockey Daily Reaction Show: Milan-Cortina presented by Fortune Tires – 6:30pm ET
2/15 – Hockey Daily Reaction Show: Milan-Cortina presented by Fortune Tires – 6:30pm ET
2/16 – AHL – Calgary vs Manitoba – 3:00pm ET
2/16 – Hockey Daily Reaction Show: Milan-Cortina presented by Fortune Tires – 6:30pm ET
2/17 – Hockey Daily Reaction Show: Milan-Cortina presented by Fortune Tires – 6:30pm ET
2/18 – Hockey Daily Reaction Show: Milan-Cortina presented by Fortune Tires – 6:30pm ET
2/18 – ECHL – Idaho vs Tahoe – 10:00pm ET
2/19 – Hockey Daily Reaction Show: Milan-Cortina presented by Fortune Tires – 4:30pm ET
2/19 – QMJHL – Saint John vs Shawinigan – 7:00pm ET
2/20 – Hockey Daily Reaction Show: Milan-Cortina presented by Fortune Tires – 6:30pm ET
2/20 – AHL – Texas vs Milwaukee – 8:00pm ET
2/21 – AHL – Bridgeport vs Wilkes-Barre/Scranton – 6:05pm ET
2/21 – Hockey Daily Reaction Show: Milan-Cortina presented by Fortune Tires – 9:05pm ET
2/22 – Hockey Daily Reaction Show: Milan-Cortina presented by Fortune Tires – 11:30am ET
2/22 – USHL – Waterloo vs Omaha – 6:05pm ET
FloHockey streams more than 22,000 games annually from the AHL, ECHL, OHL, QMJHL, USHL, SPHL, Swedish Hockey League, and top college and junior leagues. Last season, it reached more than 7 million total viewers and over 21 million video views on social media.
FloHockey is available via web, mobile apps (iOS and Android), and Smart TV platforms including Roku, Samsung, Fire TV, Google TV, Apple TV, LG, and VIZIO. For more information, visit https://www.flohockey.tv.
About Fortune Tires
Fortune Tires is a global tire manufacturer committed to delivering premium performance, safety, and reliability across a full line of products that cover 95% of the market. Built on advanced engineering and innovation, Fortune Tires is designed for drivers who EXPECT MORE from every mile — whether commuting daily, traveling long distances, or exploring new roads.
As the Official Tire of the American Hockey League (AHL) and a proud partner of the AHL All-Star Classic, Fortune Tires brings its passion for performance to the ice, celebrating the dedication, endurance, and precision that define both great athletes and great tires. Through these partnerships, Fortune continues to strengthen its connection with hockey fans across North America, reinforcing its commitment to excellence both on and off the road.
For more information, visit www.FortuneTireUSA.com.
About FloSports
FloSports is a global sports media company committed to spotlighting the sports and athletes traditional media leaves behind. Founded in 2006, the company has become the digital home for die-hard sports communities — delivering live and on-demand coverage, award-winning original programming, and advanced data solutions to passionate fans worldwide.
Flo’s portfolio spans more than 25 sports and includes motorsports, hockey, wrestling, cycling, Jiu-Jitsu, track & field, cheer, and NCAA competitions. Through partnerships with NASCAR, USA Wrestling, the American Hockey League (AHL), Tour de France, and other premier organizations, FloSports streams more than 50,000 events annually to a global audience.
For more information, visit www.FloSports.tv.
Media Contacts:
Fortune Tires
Nicole Moore
Director of Marketing
nicole.moore@prinx.us.com
FloSports
Brian Reinert
VP of Corporate Communications
brian.reinert@flosports.tv