What Can Hockey Fans Expect in the 2025-26 Season?
Fans can look forward to an exciting season with Fortune Tires and the AHL including:
- Sponsorship of the AHL standings page: Find us on the AHL.com
- Promotional Nights: Exclusive events in select AHL cities
- Enter-to-Win Sweepstakes: A chance to win exciting prizes for AHL fans
- Fortune Tires “EXPECT MORE” Player of the Month award: The debut of this award, recognizes top-performing players throughout the season
- Social Media Engagement: Interactive moments, contests, bringing fans closer to the game
What Can Dealers Expect?
At Fortune Tires, we go beyond selling tires, we deliver a complete package of value, support, and quality that helps grow your business. Our partnership with the AHL is designed to elevate your success. You can EXPECT MORE with the added benefits of our industry-leading partnership.
- Fortune and the AHL: Our collaboration with the American Hockey League introduces Fortune Tires to a passionate audience of hockey enthusiasts, reinforcing our commitment to high-performance products.
- More Support: Beyond product delivery, we provide marketing support, dealer programs and promotions designed to help drive sales, gaining you a competitive edge in your market. The Expect More campaign equips you with the tools to highlight the advantages of Fortune Tires to your consumers.
- Local Dealer Opportunities: Dealers near AHL arenas have a unique opportunity to engage with players, coaches, and fans. We encourage dealers in these areas to partner with us in local promotions to drive foot traffic and tire sales. Contact us to learn more by emailing: marketing@FortuneTireUsa.com.
- Enhance Social Media Presence: Collaborate with us and the AHL to enhance social media engagement driving both online and in-store traffic.
Retailer Locator and Listings
Don’t miss out on new business! We want to ensure that all Fortune Tires retailers are listed in our retailer locator so AHL fans and event attendees can easily find your store. Ensure your store information is up-to-date, to make it easier for consumers to locate Fortune Tires in their area.
If you would like to learn more about how you can participate, or if you are near an AHL game and want to partner with us, please reach out to our marketing team at marketing@FortuneTireUsa.com. Together, we can maximize this exciting opportunity.
What This Means for our Consumers
Our sponsorship with the American Hockey League goes beyond just logo placement—it’s about supporting the future of the sport and connecting with its passionate fans. By investing in the AHL, we aim to bring energy and excitement to the league while reinforcing our commitment to providing reliable, top-quality tires that meet every driving need. Whether you’re heading to practice, the next game, or traveling across the state to watch your favorite team play, Fortune Tires ensures superior safety, comfort, and performance every mile of the way.
- Safety & Performance: Rely on our tires for exceptional traction, durability, and fuel efficiency, ensuring a smooth, safe ride wherever the road takes you.
- Stay Connected on Social Media: Join us and the AHL on social media for exclusive promotions, updates, and fan experiences.
- AHL Exclusive Giveaways & Contests: Don’t miss your chance to win exciting prizes, including tickets, hockey gear, team merchandise, and more!
- Find Fortune Tires Near You: Looking for a Fortune Tires retailer? Visit our retailer locator to find the nearest store near year to purchase.
Kicking Off at the All-Star Classic
We launched our partnership with the AHL at the 2025 All-Star Classic presented by Spotlight 29 Casino, held on February 2-3 in Palm Desert, CA. Fans enjoyed the Fortune Tires Rapid Fire Challenge during Sunday’s skills competition, where players demonstrated their precision and speed in a thrilling showcase. Fortune Tires had a prominent presence throughout the weekend, with branding featured on dashboards, in-arena signage, and a 30-second ad spot during the NHL Network broadcast of the event. The AHL also offered an All-Star VIP Prize Pack giveaway on social media, presented by Fortune Tires, giving lucky fans an exclusive experience of the brand’s impact both on and off the ice. You can read more about our partnership with the AHL in our press release.