Last Updated: November 21, 2024
Your privacy is important to us. It is Fortune Tires’ policy to respect your privacy regarding any information we may collect from you across our website, https://fortunetireusa.com, and other sites we own and operate. This Privacy Policy explains how we collect, use, disclose, and otherwise process your personal data in connection with our Site and Services.
Your use of this Site is subject to this Privacy Policy and the applicable Terms of Use, available at: https://fortunetireusa.com/terms-of-use/.
If you do not agree with any term in this Privacy Policy, please do not use this Site or submit any personal data. Please read the following Privacy Policy carefully to understand our views and practices regarding your personal data and how we will treat it.
Who are we?
Fortune Tires is a Prinx Chengshan Tire North America, Inc. brand (collectively “Fortune Tires”, “we”, “us”, or “our”). You can learn more about us at: https://fortunetireusa.com/about. Our “Brands” include other tire companies or tire brands that are legally affiliated with us, such as Fortune Tires.
Our Services: When we use the term “Site” and/or “Services,” we are referring to this website, its affiliated pages, our email communications, and the products and services that we offer through our brands, including without limitation, Fortune Tires, that post or link to this Privacy Policy, such as products, websites, digital services, mobile applications, and services. This Privacy Policy does not cover or address: any other websites or mobile applications that do not post or link to this Privacy Policy; personal data and privacy practices relating to job applicants, employees, or other personnel; and privacy practices of independent third-party retailers that sell Fortune Tires products.
Region-Specific Disclosures:
- U.S. (State-Specific Disclosures): For additional U.S. State-specific privacy disclosures, including a description of the personal data rights made available to residents of certain states under applicable law, please visit the section below entitled “ADDITIONAL U.S. PRIVACY DISCLOSURES.”
- Canada: If you are a resident of Canada, for Canada-specific privacy disclosures, please visit the section below entitled “ADDITIONAL CANADIAN PRIVACY DISCLOSURES.”
What is Personal Data?
When we use the term “personal data” in this Privacy Policy, we mean information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to a person or household. It does not include aggregated or de-identified information that is maintained in a form that is not reasonably capable of being associated with or linked to a person.
1. Information We Collect:
Log data: When you visit our website, our servers may automatically log the standard data provided by your web browser. It may include your computer’s Internet Protocol (IP) address, your browser type and version, the pages you visit, the time and date of your visit, the time spent on each page, and other details.
Device data: We may also collect data about the device you’re using to access our website. This data may include the device type, operating system, unique device identifiers, device settings, and geo-location data. What we collect can depend on the individual settings of your device and software. We recommend checking the policies of your device manufacturer or software provider to learn what information they make available to us.
Personal information: We may ask for personal information, such as your:
- Name
- Username / Password to our Site
- Social media profiles
- Date of birth
- Phone/mobile number
- Home/Mailing address
- Work address
- Transaction information
- Payment information
- Preferred language
- Precise geolocation
- Vehicle Information, potentially including VIN number, Department of Transportation (DOT) code, vehicle type, make, model and registration information, and tire depth and size information when you purchase certain products from Us or conduct searches on our Site
- Professional/Employment Information, including your job title, department, employer or business, type of industry, and trade or professional association membership information if you inquire about or participate in our dealer programs
Communication Information: We may store communication information, such as:
- Email contents
- Copies of live or automated chat conversations
- Contact form submissions on our Site
- Contact of phone calls
- Other communications with Us
Demographic Information: We may collect your demographic information, including: age, gender, general location, hobbies, lifestyle, family situation, income, socio-demographic information, and socioeconomic category.
2. How We Collect Personal Data
We collect personal data about you in a variety of ways. Sometimes we collect personal data automatically when you interact with the Services, and sometimes we collect the personal data directly from you. At times, we may collect personal data about you from other sources and third parties, even before our first direct interaction. We may link or combine your activities and information collected from you on our websites with information we have collected from you offline (e.g., at an event), information we receive from third parties, as well as information we collect automatically through tracking technologies.
Automatically Collected: Like most websites, we may collect certain personal data automatically when you visit our online services, including:
- Log Data, such as your IP address, operating system, browser type, browser ID, date/time of visit, and pages visited.
- Analytics Data, such as the electronic paths you take to access or exit our Site and your usage and activity on our Site, including the links and objects you view, click, or interact with.
- Location Data, including your general geographic location based on your IP address or more precise location when accessing our online services through a mobile device. We may also use the Google Maps Application Programming Interface to gather information about your location. Google uses various technologies to determine your location, including your IP address, GPS, and other sensors that may, for example, provide Google with information on nearby devices, Wi-Fi access points, and cell towers (to learn more, please see Google Maps’ privacy policy at: https://policies.google.com/privacy). We may also collect precise geolocation from our mobile apps if you grant us permission to do so. To change your device settings regarding our collection of precise geolocation, see the “Choices and Control Over Your Information” section below.
- We may also use third-party tools to collect information you provide to us or information about how you use our Site and may record your mouse movements, scrolling, clicks, and keystroke activity on our Site and other browsing, search, or purchasing behavior. These tools may also record information you enter when you interact with our Site or engage in chat features through our Site.
We typically collect this information through a variety of tracking technologies, including cookies, Flash objects, web beacons, embedded scripts, mobile SDKs, location-identifying technologies, and similar technology, and we may use third-party partners or technologies to collect this information. All of the information collected automatically through these tools allows us to improve your customer experience. For example, we may use this information to enhance and personalize your user experience, to monitor and improve our Services, and to improve the effectiveness of our Services, offers, advertising, communications features such as live and automated chat, and customer service functionality.
For information about our and our third-party partners’ use of cookies and related technologies to collect information automatically, and the choices you have in relation to its collection, please visit our Cookie Policy by clicking on the “Cookie Policy” in the footer of the applicable website.
Personal Data Provided by Other Sources: We also may obtain your personal data from other sources which we often combine with personal data we collect either automatically or directly from you.
We may receive the same categories of personal data as described above from the following sources and third parties:
- Our Brands: We may receive information about you from our other Brands and affiliates, so that information you provide to one Brand or affiliate may be used by us to provide you Services, communicate with you or provide you advertisements or other personalized content.
- Service Providers: Our service providers that perform services on our behalf, such as our call center operations vendors, identity verification providers, payment processors on a Brand e‑commerce website, third party dealers that deliver products and services on our behalf, and analytics providers. For example, we may receive personal data from our service providers that conduct call center support, marketing, or analytics activities.
- Business / Promotional Partners: Our business and promotional partners whom we partner with to provide our contests, sweepstakes or other joint promotional activities or co-branded services may collect personal data in connection with these activities and may share some or all of the information with us.
- Social Networks: When you interact with the Services through various social media networks, such as when you “Like” us on Facebook or when you follow us or share our content on Meta, Facebook, Pinterest, X (formerly Twitter), Instagram, YouTube, LinkedIn, or other social networks, we may receive some information about you that you permit the social network to share with third parties. The data we receive is dependent upon your privacy settings with the social network. You should always review and, if necessary, adjust your privacy settings on third party websites and social media networks and services before linking or connecting them to the Services.
- Other Third Parties and Publicly Available Sources: From time to time, we may receive information about you from third parties. For example, we may obtain information from our marketing partners or from third parties to enhance or supplement our existing user information. Where permitted by applicable law, we may also collect information about you that is publicly available, including contact information, employment-related information, and product interest information. We may combine this information with the information we collect from you directly.
Business Representatives Data Collection Practices: We also may collect professional personal data about representatives of third-party businesses, including representatives of our business and enterprise customers and business partners, in connection with our Services and the operation of our business, which may include:
- Contact Information: Including full name, email address, mailing address, and telephone number.
- Professional Information: Including job title, job function, company name and characteristics, professional background, and nature of the relationship with us.
- Tax and Payment Information: Including a personal tax identification number, bank account information, and payment information where the individual is a representative of a sole proprietor or similar legal structure that uses personal tax and account information in lieu of separate business information.
- Contract Information: Including any information relating to our contractual relationship.
- Inquiry Information: Including the contents of emails, texts, and other communications and, where permitted by law, recordings of calls with us.
- Feedback Information: Including information provided in response to surveys we may conduct with customers or business partners, or unsolicited feedback received regarding our services and business.
If you engage in our services or interact with us through your employer, company, or organization, we may receive the above information from the company.
3. Legal Bases
We will process your personal information lawfully, fairly, and in a transparent manner. We collect and process information about you only where we have legal bases for doing so. These legal bases depend on the services you use and how you use them, meaning we collect and use your information only where:
- it’s necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract (for example, when we provide a service you request from us);
- it satisfies a legitimate interest (which is not overridden by your data protection interests), such as for research and development, to market and promote our services, and to protect our legal rights and interests;
- you give us consent to do so for a specific purpose (for example, you might consent to us sending you our newsletter); or
- we need to process your data to comply with a legal obligation.
Where you consent to our use of information about you for a specific purpose, you have the right to change your mind at any time (but this will not affect any processing that has already taken place).
We don’t keep personal information for longer than is necessary. While we retain this information, we will protect it within commercially acceptable means to prevent loss and theft, as well as unauthorized access, disclosure, copying, use, or modification. That said, we advise that no method of electronic transmission or storage is 100% secure and cannot guarantee absolute data security. If necessary, we may retain your personal information for our compliance with a legal obligation or in order to protect your vital interests or the vital interests of another natural person.
4. Use of Personal Information
We may collect, hold, use, and disclose information for purposes identified at the time of collection, or as otherwise permitted or required by law, including for the following purposes:
- to enable you to customize or personalize your experience of our website;
- to enable you to access and use our website, associated applications and features, and associated social media platforms;
- to contact and communicate with you;
- for internal record keeping and administrative purposes;
- for analytics, market research, and business development, including to operate and improve our website, associated applications and associated social media platforms;
- to run competitions and/or offer additional benefits to you, and to evaluate your eligibility for such offers;
- to fulfill the reason that the information was provided, such as to respond to your inquiry or process your warranty or rebate claims, including verifying your information to ensure its accuracy and validity;
- for advertising and marketing, including to send you promotional information about our products and services and information about third parties that we consider may be of interest to you;
- for internal business purposes, such as data analysis, customer research, audits, fraud prevention, developing new products and/or features, evaluating, enhancing our Site, improving our Site, identifying usage trends, and determining the effectiveness of our promotional campaigns, including to inform our machine learning for purposes such as user engagement.
- to comply with our legal obligations and resolve any disputes that we may have;
- to consider your employment application;
- to maintain the safety, security, and integrity of our Site, technology assets, and business; and
- for purposes disclosed at the time you provide your personal data or as otherwise set forth in this Privacy Policy.
We may also use aggregate personal data in a manner that does not uniquely identify you. Personal information will not be further processed in a manner that is incompatible with these purposes.
Segmentation and Targeting: As part of our services, Fortune Tires may need to create user groups in order to better target the offers and communications sent. The segments or profiles are produced on the basis of information held by Fortune Tires (account data, navigation data, purchase data, declarative data) or information collected in the context of our relations with partners (e.g., social networks, etc.).
Fortune Tires undertakes not to use, for segmentation and targeting purposes, personal data likely to reveal racial or ethnic origin, political opinions, religious or philosophical convictions, or trade union membership, as well as genetic, biometric, health data or data relating to the sexual life or sexual orientation of a natural person, in accordance with applicable laws.
5. Disclosure of Personal Information
We may disclose personal information to third parties for purposes that are consistent with this Privacy Policy as follows to:
- third party service providers for the purpose of enabling them to provide their services, including (without limitation) IT service providers, data storage, hosting and server providers, ad networks, analytics, error loggers, debt collectors, maintenance or problem-solving providers, marketing or advertising providers, professional advisors and payment systems operators;
- our employees, contractors, and current and future affiliates, parents, subsidiaries, Brands, and/or related entities;
- sponsors or promoters of any competition we run;
- online advertising partners, such as search engines and social network advertising providers to serve targeted ads to you or to groups of other users who share similar traits, such as likely commercial interests and demographics, on third-party platforms; for more information, including how to opt out of interest-based advertising, please read our Cookie Policy accessible in the footer of our Site;
- credit reporting agencies, courts, tribunals and regulatory authorities, in the event you fail to pay for goods or services we have provided to you;
- courts, tribunals, regulatory authorities and law enforcement officers, as required by law, in connection with any actual or prospective legal proceedings, or in order to establish, exercise or defend our legal rights;
- service providers whom we engage to perform functions or services on our behalf and under our instructions in connection with the purposes and uses described in this Privacy Policy, such as vendors and providers who provide text messaging services, chatbot functionality, tax and accounting services, auditing and compliance, fraud prevention, infrastructure provisioning, analytics services, IT services, product fulfillment, and web hosting;
- third parties, including agents or sub-contractors, who assist us in providing information, products, services or direct marketing to you;
- third parties to collect and process data;
- to protect the rights and property of Us, our agents, customers, and others, including to enforce our agreements, policies, and the applicable Terms of Use;
- to detect, suppress, or prevent fraud;
- to reduce credit risk and collect debts owed to us;
- to protect the health and safety of us, our customers, or any person; or
- as otherwise required by applicable law.
International Transfers of Personal Information: Prinx Chengshan Tire North America, Inc. and its affiliates are an international group with activities around the world. The personal information we collect is stored and processed in United States, or where we or our partners, affiliates and third-party providers maintain facilities. By providing us with your personal information, you consent to the disclosure to these overseas third parties. We may transfer your personal data as described in this Privacy Policy to a country other than the country where we originally collected it. Those countries may not have the same personal data protection laws as your country. However, when we transfer your information to other countries, we will protect that information as described in this Privacy Policy and take steps, where necessary, to ensure appropriate safeguards are in place.
In addition, we will ensure that any transfer of personal information from countries in the European Economic Area (EEA) to countries outside the EEA will be protected by appropriate safeguards, for example by using standard data protection clauses approved by the European Commission, or the use of binding corporate rules or other legally accepted means.
Where we transfer personal information from a non-EEA country to another country, you acknowledge that third parties in other jurisdictions may not be subject to similar data protection laws to the ones in our jurisdiction. There are risks if any such third party engages in any act or practice that would contravene the data privacy laws in our jurisdiction and this might mean that you will not be able to seek redress under our jurisdiction’s privacy laws.
Business Transaction or Reorganization: If we take part in a corporate business transaction, such as a merger, acquisition, joint venture, or financing or sale of our company assets, we may disclose personal data to a third-party during negotiation of, in connection with, or as an asset in such a corporate business transaction. We would include our data among the assets transferred to any parties who acquire us. Personal data may also be disclosed in the event of insolvency, bankruptcy, or receivership, in compliance with applicable law. You acknowledge that such transfers may occur, and that any parties who acquire us may continue to use your personal information according to this policy.
With Your Consent or At Your Direction: We may disclose personal data about you to certain other third parties with your consent or at your direction.
6. Children’s Personal Data
Our websites and online Services are not directed to, and we do not intend to, or knowingly, collect or solicit personal data from children under the age of 14. If you are under the age of 14, please do not use our websites or online Services or otherwise provide us with any personal data either directly or by other means. If a child under the age of 14 has provided personal data to us, we encourage the child’s parent or guardian to contact us to request that we remove the personal data from our systems. If we learn that any personal data we have collected has been provided by a child under the age of 14, we will promptly delete that personal data.
7. Third-Party Websites
Our websites and online Services may include links to third-party websites, plugins, and applications. Except where we post, link to, or expressly adopt or refer to this Privacy Policy, this Privacy Policy does not apply to, and we are not responsible for, any personal data practices of third-party websites and online services or the practices of other third parties. To learn about the personal data practices of third parties, please visit their respective Privacy Policies.
8. Your Right to Control Your Personal Information
Choice and consent: By providing personal information to us, you consent to us collecting, holding, using and disclosing your personal information in accordance with this privacy policy. If you are under 16 years of age, you must have, and warrant to the extent permitted by law to us, that you have your parent or legal guardian’s permission to access and use the website and they (your parents or guardian) have consented to you providing us with your personal information. You do not have to provide personal information to us, however, if you do not, it may affect your use of this website or the products and/or services offered on or through it.
Information from third parties: If we receive personal information about you from a third party, we will protect it as set out in this privacy policy. If you are a third party providing personal information about somebody else, you represent and warrant that you have such person’s consent to provide the personal information to us.
Restrict: You may choose to restrict the collection or use of your personal information. If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by contacting us using the details below. If you ask us to restrict or limit how we process your personal information, we will let you know how the restriction affects your use of our website or products and services.
Modifying and deleting your information: As applicable, if you have an account with us, you may update your account information and adjust your account settings by logging into your account. Please note that changes to your settings may require some time to take effect.
Access and data portability: You may request details of the personal information that we hold about you. You may request a copy of the personal information we hold about you. Where possible, we will provide this information in CSV format or other easily readable machine format. You may request that we erase the personal information we hold about you at any time. You may also request that we transfer this personal information to another third party.
Correction: If you believe that any information we hold about you is inaccurate, out of date, incomplete, irrelevant or misleading, please contact us using the details below. We will take reasonable steps to correct any information found to be inaccurate, incomplete, misleading or out of date.
Email Preferences: You can stop receiving promotional email communications from us at any time by clicking on the “unsubscribe link” provided in such communications. We make every effort to promptly process all unsubscribe requests. You may not opt out of service-related communications (e.g., account verification, transactional communications, changes/updates to features of the service, and technical and security notices).
Access to device information: You may control the Services’ access to your device information through your “Settings” app on your device. For instance, you can withdraw permission for the Services, including our mobile apps, to access your network devices and geolocation.
SMS text messages and telephone calls: We may use personal data we collect to communicate with individuals via text message and telephone calls, including (with your consent) to market to you or offer you information and updates on products or services we think you may be interested in. You can unsubscribe from marketing calls or text messages at any time by replying STOP or clicking the unsubscribe link (where available) in one of our messages. Sharing excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties. For more information, please see our Terms of Use (available at the top of this Privacy Policy).
Cookies and online advertising and tracking: We use “cookies” to collect information about you and your activity across our Site. A cookie is a small piece of data that our website stores on your computer, and accesses each time you visit, so we can learn more about you and understand how you use our site. This helps us serve you content based on preferences you have specified. Please refer to our Cookie Policy for more information and for additional information to reject or disable certain cookies.
Notification of data breaches: We will comply with laws applicable to us in respect of any data breach.
Complaints: If you believe that we have breached a relevant data protection law and wish to make a complaint, please contact us using the details below and provide us with full details of the alleged breach. We will promptly investigate your complaint and respond to you, in writing, setting out the outcome of our investigation and the steps we will take to deal with your complaint. You also have the right to contact a regulatory body or data protection authority in relation to your complaint.
9. Retention of Personal Data
We retain personal data only for as long as is reasonably necessary to fulfill the purpose for which it was collected. However, if necessary, we may retain personal data for longer periods of time, until set retention periods and deadlines expire, for instance where we are required to do so in accordance with legal, tax and accounting requirements set by a legislature, regulator, or other government authority.
To determine the appropriate duration of the retention of personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of personal data, and if we can attain our objectives by other means, as well as our legal, regulatory, tax, accounting, and other applicable obligations.
Therefore, we retain personal data for as long as the individual continues to use our services for the purposes explained in the “Use of Personal Information” section in our Privacy Policy. When an individual discontinues the use of our services, we will retain their personal data for as long as necessary to comply with our legal obligations, to resolve disputes and defend claims, as well as, for any additional purpose based on the choices they have made, such as to receive marketing communications. In particular, we will retain call recordings, the personal data supplied when joining our services, including complaints, claims (for insurance products) and any other personal data supplied during the duration of an individual’s contract with us for the services until the statutory limitation periods have expired, when this is necessary for the establishment, exercise, or defense of legal claims.
Once retention of the personal data is no longer necessary for the purposes outlined above, we will either delete or deidentify the personal data or, if this is not possible (for example, because personal data has been stored in backup archives), then we will securely store the personal data and isolate it from further processing until deletion or deidentification is possible.
10. Limits of Our Policy
Our website may link to external sites that are not operated by us. Please be aware that we have no control over the content and policies of those sites, and cannot accept responsibility or liability for their respective privacy practices.
11. Changes to this Privacy Policy
We may make updates to our Privacy Policy from time to time at our discretion. Any changes we make to this Privacy Policy in the future will be posted on this page. All changes shall be effective from the date of publication unless otherwise provided. Your continued use of this Site after any changes to this policy will be regarded as acceptance of our practices around privacy and personal information.
12. Contact
If you have any questions or requests in connection with this Privacy Policy or other privacy-related matters, please send an email to info@prinx.us.com.
Alternatively, inquiries may be addressed to:
Fortune Tires
100 North Barranca Street, Suite 1000,
West Covina, CA 91791
Please include as much detail as possible about your concern, question, or request. Messages that cannot be understood or do not present a clear request, may not be addressed.
ADDITIONAL U.S. PRIVACY DISCLOSURES
Last Updated: November 1, 2024
1. Scope of Disclosures
These Additional U.S. Privacy Disclosures (the “U.S. Privacy Disclosures”) supplement the information contained in our Privacy Policy regarding the Fortune Tires websites, products and service offerings, mobile applications, and services that post or link to these U.S. Privacy Disclosures (collectively, “Fortune Tires,” “we,” “us,” or “our”).
These U.S. Privacy Disclosures apply solely to and provide additional information about how we collect, use, disclose and otherwise process personal data, either online or offline, of individual residents of certain states in the U.S. (“data subjects” or “you”) as required under applicable law.
Unless otherwise expressly stated, all terms in these U.S. Privacy Disclosures have the same meaning as defined in our Privacy Policy.
2. Personal Data Disclosures
Personal Data: We collect various categories and types of personal data from a variety of sources and for a variety of purposes. We also disclose personal data to a number of recipients. Please review the “How We Collect Personal Data,” “Use of Personal Information,” and “Disclosure of Personal Information” sections of our Privacy Policy to learn more. While we do not “sell” personal data in the traditional sense, we do, however, sell or share personal data for the purpose of displaying advertisements that are selected based on personal data obtained or inferred over time from an individual’s activities across businesses or distinctly branded websites, applications, or other services (otherwise known as “targeted advertising” or “cross-context behavioral advertising”).
Sensitive Information: The following personal data elements we collect may be classified as “sensitive” under certain privacy laws (“sensitive information”):
- Account name and password;
- Driver’s license number;
- Credit/debit card number plus expiration data and security code (CVV);
- Precise geolocation data.
As described in our Privacy Policy, we may use an account name and password to provide certain of our products and services. We also use precise geolocation data to provide our Services with geolocation capabilities.
We do not sell sensitive information, and we do not process or otherwise share sensitive information for the purpose of targeted advertising.
Deidentified Information: We may at times receive, or process personal data to create, deidentified information that can no longer reasonably be used to infer information about, or otherwise be linked to, a particular individual or household. Where we maintain deidentified information, we will maintain and use the information in deidentified form and not attempt to reidentify the information except as required or permitted by law.
3. Your Privacy Rights
Depending on your state of residency and subject to certain legal limitations and exceptions, you may be able to exercise some or all of the following rights with respect to your personal data:
| The Right to Know | The right to confirm whether we are processing personal data about you and, under California law only, to obtain certain personalized details about the personal data we have collected about you, including:
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| The Right to Access & Portability | The right to obtain access to the personal data we have collected about you and, where required by law, the right to obtain a copy of the personal data in a portable and, to the extent technically feasible, readily usable format that allows you to transmit the data to another entity without hindrance. |
| The Right to Correction | The right to correct inaccuracies in your personal data, taking into account the nature of the personal data and the purposes of the processing of the personal data. |
| The Right to Request Deletion | The right to request the deletion of personal data that we maintain about you, subject to certain exceptions. |
| The Right to Opt Out of Sales or Sharing for Targeted Advertising Purposes | The right to direct us not to sell or share personal data for certain targeted or cross-context behavioral advertising purposes. |
Depending on your state of residency, you may also have the right to not receive retaliatory or discriminatory treatment in connection with a request to exercise the above rights. However, the exercise of the rights described above may result in a different price, rate or quality level of product or service where that difference is reasonably related to the impact the right has on our relationship or is otherwise permitted by law.
4. How to Exercise Your Privacy Rights
To exercise your privacy rights, please submit a request by sending an email to info@prinx.us.com.
Alternatively, requests may be addressed to:
Fortune Tires
100 North Barranca Street, Suite 1000,
West Covina, CA 91791
Please include as much detail as possible about your concern, question, or request. Messages that cannot be understood or do not present a clear request, may not be addressed.
We will need to verify your identity and confirm you are a resident of a state that offers the request right(s) under applicable law before processing your request. In order to verify your identity, we will generally either require the successful login to your account or the matching of sufficient information you provide us to the information we maintain about you in our systems. As a result, we require requests to include name, email address, and state of residency. Although we try to limit the personal data collected in connection with a request to exercise any of the above rights, certain requests may require us to obtain additional personal data from you. In certain circumstances, we may decline a request, particularly where we are unable to verify your identity or locate your information in our systems, or where you are not a resident of one of the eligible states.
To Exercise the Right to Opt Out of the Selling or Sharing of Personal Data for Targeted Advertising Purposes
We do not sell your personal information as traditionally understood. Please note some jurisdictions may have a non-traditional and/or broader definition of “sell.” We may share your personal information in compliance with local laws, for example, with third-party companies who provide marketing or other services on our behalf and at our direction.
Unless you have exercised your Right to Opt Out, we may “sell” or “share” your personal data to third parties for targeted or cross-context behavioral advertising purposes. The third parties to whom we sell or share personal data may use such information for their own purposes in accordance with their own privacy statements, which may include reselling or sharing this information to additional third parties.
You do not need to create an account with us to exercise your Right to Opt Out. However, we may ask you to provide additional personal data so that we can properly identify you in our dataset and to track compliance with your opt-out request. We will only use personal data provided in an opt out request to review and comply with the request. If you chose not to provide this information, we may only be able to process your request to the extent we are able to identify you in our data systems.
To exercise your Right to Opt Out as it relates to the use of cookies and other tracking technologies for analytics and targeted ads, click on the “Your Privacy Choices” link in the footer of the website for which you wish to opt out of targeted advertising.
Once you make an opt-out request, you may change your mind and opt in, at any time, by returning to the “Your Privacy Choices” link or contacting us at info@prinx.us.com.
If you are visiting our site with the Global Privacy Control enabled, any cookies that constitute sales or are used for targeted advertising should already be turned off automatically in our cookie preference manager. Please note this opt-out tool is website-, device-, and browser-specific, so you will need to change your preferences on each device and browser you use to interact with the specific website you are visiting. In addition, you can also opt out of cookie-based sales by businesses that participate in the Digital Advertising Alliance’s CCPA Opt-Out Tool by visiting https://www.privacyrights.info/.
Authorized Agent
In certain circumstances, you are permitted to use an authorized agent to submit requests on your behalf through the designated methods set forth above where we can verify the authorized agent’s authority to act on your behalf. In order to verify the authorized agent’s authority, we generally require evidence of either (i) a valid power of attorney or (ii) a signed letter containing your name and contact information, the name and contact information of the authorized agent, and a statement of authorization for the request. Depending on the evidence provided and your state of residency, we may still need to separately reach out to you to confirm the authorized agent has permission to act on your behalf and to verify your identity in connection with the request.
Appealing Privacy Rights Decisions
Depending on your state of residency, you may be able to appeal a decision we have made in connection with your privacy rights request. All appeal requests should be submitted by emailing us at info@prinx.us.com with the subject line, “Privacy Request Appeal.”
Minors Under Age 16
We do not sell the personal data of consumers we know to be less than 16 years of age. Please contact us at info@prinx.us.com to inform us if you, or your minor child, are under the age of 16.
Notice of Financial Incentives
We may choose to provide programs and other offerings intended to provide benefits to eligible participants that may qualify as financial incentives (collectively, “Programs”) under applicable state privacy laws. Through these Programs, we may collect and retain categories of personal data described in the “How We Collect Personal Data” section of our Privacy Policy, including Identifiers, such as your name, email address, and other contact and account information; and Commercial Information, such as your purchase history and preferences. We collect this information to operate the Programs, including to send you promotions, content, and special offers and the other uses described in the Privacy Policy.
These Programs may include the following:
- Discounts, coupons or other access to exclusive content, research, and insights for customers who sign up to receive our marketing communications (e.g., via email or text);
- Discounts, coupons, or other benefits in connection with a contest or sweepstakes or similar promotion;
- Coupons or other benefits when you refer a friend to use our Services;
- Rewards programs for our business customers, where you earn rewards or certain benefits based upon your past purchases or engagements with us; or
- Discounts, coupons, cash back, and other special offers for shopping with our partners.
We work with service providers and business partners to offer the various functionalities and benefits of our Programs. The third parties that may receive access to your personal data in connection with any Program are, for example, our Program partners, analytics providers, technical service providers and third-party advertising partners. We may disclose your personal data as set forth in the “Disclosure of Personal Information” section of the Privacy Policy.
We have determined that the value of these Programs and other incentives are reasonably related to the value of the personal data we receive and otherwise process in connection with these Programs and offerings, based on our reasonable but sole determination. We estimate the value of the personal data we receive and otherwise process in connection with these Programs and offerings by considering the expense we incur in collecting and processing the personal data, as well as the expenses related to facilitating the Program. In order to communicate and provide services to you through the Programs, we need to use your personal data. Therefore, if you choose to delete your personal data from a Program, we may no longer be able to provide you with services and benefits through the Program.
The material terms applicable to each Program will be explained and described in the relevant Program terms or in the details of the Program offer at the time an eligible individual is offered an opportunity to participate in a Program. Participating in any Program is entirely optional and participants may withdraw from the Program at any time by following the instructions provided in the relevant terms or by contacting us at info@prinx.us.com. Participating individuals may also opt out of receiving marketing communications by following the instructions set forth in the “Choices and Control Over Your Information” section of our Privacy Policy above.
Nevada Residents
If you are a resident of the state of Nevada in the United States, you have the right to opt out of the sale of your personal data. Although we do not currently sell personal data of Nevada residents (as defined under Nevada law), you may submit a request to opt out of the sale of your personal data by emailing us at info@prinx.us.com.
5. California-Specific Privacy Disclosures
The following disclosures only apply to residents of the State of California:
Personal Data Collection: In the last 12 months, we may have collected the following categories of personal data:
- Identifiers, such as name, email address, telephone number, address, zip code, account username and password, or other similar identifiers.
- California Customer Records (Cal. Civ. Code § 1798.80(e)), such as driver’s license information, credit/debit card information, bank account information or other payment information if you engage with one of our Brand ecommerce sites.
- Protected Classification Characteristics, such as age.
- Commercial Information, such information about products or services purchased or considered, whether you used a particular coupon code or promotion, information about the third-party dealer from whom you purchased a Fortune Tires product, and information about your use of the Services.
- Internet/Network Information, such as your browsing history, log and analytics data, search history, and information regarding your interaction with our website.
- Geolocation Data, such as information about your physical location collected from geolocation features on your device, including your IP address and GPS (e.g., latitude and/or longitude), and location information you provide to the Services through our dealer locator tool.
- Sensory Information, such as pictures you provide or upload in connection with the Services, and the content and audio recordings of phone calls between you and Us and/or you and our service providers, that we record where permitted by law.
- Professional/Employment Information, such as job title, department, employer or business, and trade or professional association membership information.
- Other Personal Data, such as information and content you post to the Services and other information you submit to us, including inquiry and communication information when you contact us. We may also collect certain information about your vehicle, such as VIN number, Department of Transportation (DOT) code, vehicle type, make, model and registration information, and tire depth and size information.
- Inferences, including information generated from your use of the Services reflecting predictions about your interests and preferences.
For more information about How We Collect Personal Data, the sources of personal data, and how we use this information, please see the “How We Collect Personal Data” and “Use of Personal Information” sections of our Privacy Policy.
Disclosure of Personal Data: As described in the “Disclosure of Personal Information” section of our Privacy Policy, we disclose personal data with a variety of third parties for business purposes or we may sell or share your personal data to third parties for targeted advertising purposes, subject to your right to opt out of selling or sharing (see the “Your Privacy Rights” section above).
In the previous 12 months, we have sold or shared for targeted advertising purposes all of the categories of personal data we collect, explained above, to third parties.
California’s “Shine the Light” Law: At the time of this writing, we do not provide your personal data to third parties for their direct marketing purposes, as described in California’s “Shine the Light” law (Civil Code Section §1798.83). To opt out of having your personal data disclosed to third parties for their direct marketing purposes in the future, please email us at info@prinx.us.com with the subject line, “Shine the Light Request.” Please note that to opt out of all disclosures to third parties for direct marketing purposes, you must provide your personal data to be added to our suppression list.
6. Updates to These U.S. Privacy Disclosures
We will update these U.S. Privacy Disclosures from time to time. When we make changes to these U.S. Privacy Disclosures, we will change the “Last Updated” date at the beginning of these U.S. Privacy Disclosures. If we make material changes to these U.S. Privacy Disclosures, we will notify you by updating the “Last Updated” date above or through other appropriate communication channels. All changes shall be effective from the date of publication unless otherwise provided in the notification.
7. Contact Us
If you have any questions or requests in connection with these U.S. Privacy Disclosures or other privacy-related matters, please send an email to info@prinx.us.com.
Alternatively, inquiries may be addressed to:
Fortune Tires
100 North Barranca Street, Suite 1000,
West Covina, CA 91791
Please include as much detail as possible about your concern, question, or request. Messages that cannot be understood or do not present a clear request, may not be addressed.
Additional Canadian Privacy Disclosures
Last Updated: November 1, 2024
1. Scope of Rights
These additional Canadian Privacy Disclosures (the “Canadian Disclosures”) supplement the information contained in Fortune’s Privacy Policy. Unless otherwise expressly stated, all terms in these Canadian Disclosures have the same meaning as defined in our Privacy Policy or as otherwise defined in PIPEDA.
2. Personal Data Disclosures
We collect various types of personal data from multiple sources and for a variety of purposes. We also disclose personal data to a number of recipients. Please review the “How We Collect Personal Data,” “Use of Personal Information,” and “Disclosure of Personal Information” sections of our Privacy Policy to learn more. We may also disclose personal data for the purpose of targeted advertisements (also known as “cross-context behavioral advertising”).
At times, we might process personal data to create deidentified information that no longer references a particular person. In that circumstance, we will maintain and use the information in deidentified form and will not attempt to reidentify the information except as required or permitted by law.
3. Your Privacy Rights
Depending on your province of residency and subject to certain legal limitations and exceptions, you may be able to exercise some or all of the following rights:
| The Right to Know | The right to confirm whether we are processing personal data about you and to obtain certain personalized details about the personal data we have collected about you, including:
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| The Right to Access & Portability | The right to obtain access to the personal data we have collected about you. |
| The Right to Correction | The right to correct inaccuracies in your personal data, taking into account the nature of the personal data and the purposes of the processing of the personal data. |
| The Right to Request Deletion | The right to request the deletion of personal data that we maintain about you, subject to certain exceptions. |
| The Right to Opt Out of Targeted Advertising | The right to direct us not to disclose personal data for certain targeted or cross-context behavioral advertising purposes. |
Depending on your province of residency, you may also have the right to not receive retaliatory or discriminatory treatment in connection with a request to exercise the above rights. However, the exercise of the rights described above may result in a different price, rate, or quality level of product or service where that difference is reasonably related to the impact the right has on our relationship or is otherwise permitted by law.
4. How to Exercise Your Privacy Rights
Please note that when you submit a request to us to exercise your rights as outlined in the instructions below, your request will be Brand-specific. To exercise your privacy rights, please submit a request by sending an email to info@prinx.us.com.
Alternatively, requests may be addressed to:
Fortune Tires
100 North Barranca Street, Suite 1000,
West Covina, CA 91791
Please include as much detail as possible about your concern, question, or request. Messages that cannot be understood or do not present a clear request, may not be addressed.
We will need to verify your identity and confirm you are a resident of Canada. In order to verify your identity, we will generally either require the successful login to your account or the matching of sufficient information you provide us to the information we maintain about you in our systems. As a result, we require requests to include name, email address, and province of residency. Although we try to limit the personal data collected in connection with a request to exercise any of the above rights, certain requests may require us to obtain additional personal data from you. In certain circumstances, we may decline a request, particularly where we are unable to verify your identity or locate your information in our systems, or where you are not a resident of one of the eligible jurisdictions.
To Exercise the Right to Opt Out of Targeted Advertising
Unless you have exercised your Right to Opt Out, we may disclose your personal data to third parties for targeted or cross-context behavioral advertising purposes. These third parties may use such information for their own purposes in accordance with their own privacy statements, which may include reselling or disclosing this information to additional third parties.
You do not need to create an account with us to exercise your Right to Opt Out. However, we may ask you to provide additional personal data so that we can properly identify you in our dataset and to track compliance with your opt-out request. We will only use personal data provided in an opt out request to review and comply with the request. If you chose not to provide this information, we may only be able to process your request to the extent we are able to identify you in our data systems.
To exercise your Right to Opt Out as it relates to the use of cookies and other tracking technologies for analytics and targeted ads, under applicable law, click on the “Your Privacy Choices” link in the footer of the website for which you wish to opt out of targeted advertising.
Once you make an opt-out request, you may change your mind and opt in, at any time, by returning to the “Your Privacy Choices” link or contacting us at info@prinx.us.com.
Authorized Agent
In certain circumstances, you may be permitted to use an authorized agent to submit requests on your behalf through the designated methods set forth above where we can verify the authorized agent’s authority to act on your behalf. In order to verify the authorized agent’s authority, we generally require evidence of either (i) a valid power of attorney or (ii) a signed letter containing your name and contact information, the name and contact information of the authorized agent, and a statement of authorization for the request. Depending on the evidence provided and your province of residency, we may still need to separately reach out to you to confirm the authorized agent has permission to act on your behalf and to verify your identity in connection with the request.
5. Data Security
We use physical, technical, and administrative security measures designed to mitigate the potential for the unauthorized access, use, communication/disclosure, or alteration of your personal data. However, no system of security measures can guarantee the security of the personal data we collect. In addition, you have a shared responsibility to keep your personal data secure when you use our websites, mobile apps, and web applications. Please take the following steps to help secure your personal data: (i) install the latest security updates and antivirus software on your device to help prevent malware and viruses; (ii) use the latest version of browsers; (iii) if you have an online account with us, change your account password frequently; (iv) use complex passwords to lock your device and mobile applications; (v) do not use the same password for online accounts with us that you use elsewhere; and (vi) do not share your password with others.
6. Updates to These Canadian Privacy Disclosures
We may change these Canadian Disclosures from time to time. Any changes we make to this notice in the future will be posted on this page. All changes shall be effective from the date of publication unless otherwise provided.
7. Contact Us
If you have any questions or requests in connection with these Canadian Privacy Disclosures or other privacy-related matters, please send an email to info@prinx.us.com.
Alternatively, inquiries may be addressed to:
Fortune Tires
100 North Barranca Street, Suite 1000,
West Covina, CA 91791
Please include as much detail as possible about your concern, question, or request. Messages that cannot be understood or do not present a clear request, may not be addressed.